ABA Consulting Principals
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Pete Bogda Alvin Achenbaum Mike Bogda Amy Bogda
ABA Consulting was founded in 1995 by Pete Bogda, former President of the M/A/R/C Research Company, and advertising industry pioneer Alvin Achenbaum. Both respected leaders in their field, Alvin and Pete combined their extensive marketing and advertising experience to help companies achieve profitable revenue growth. Today, Pete is the owner of ABA Consulting.

ABA Consulting is led by Mike Bogda. Mike has played an active role in the majority of ABA’s 200+ client engagements. He is also a regular speaker and author on a variety of marketing related topics. Prior to joining ABA Consulting, Mike enjoyed successful management consulting careers at Accenture and Deloitte Consulting.

Amy Bogda works with the team on all client work, including the development of marketing programs, strategies, research, agency relationship management projects and new business generation. Prior to joining ABA, Amy has worked on the agency side at imc2 as a Digital Brand Strategist for Procter&Gamble brands as well as with Rapp Collins and Javelin Direct on AT&T. Her client experience at additional agencies includes Walmart, Abbott Pharmaceuticals, Weight Watchers, Lexus, IKEA and Capital One. Amy is completing her MBA at Baylor University.

The ABA philosophy remains the same as it was in 1995. Our consultants develop detailed growth strategies and work with clients all the way through implementation to ensure the desired results are achieved. Please contact us if you would like to schedule a phone call or meeting to see how we can assist your firm.

ABA Consulting is an active member or has supported the following professional organizations: AMA, AAAA, AAF, ANA, AHAA, MAPI, NAMA and the TPMA.