National Producer and Distributor of Christian Music

Client Situation: After strong growth during its initial years, the company "hit the wall". The company retained ABA to help implement short term corrective actions and develop a long term growth strategy.

ABA Approach: ABA conducted an in-depth market situation analysis to determine the primary challenges and opportunities for the company. We also assessed prevailing business practices and benchmarked the company against its primary competitors. Based on our analysis, we helped implement new branding guidelines to increase awareness and customer loyalty. We also recommended the elimination of several underperforming brands and implemented more disciplined pricing policies.

Results: The company has implemented a number of our recommendations, which helped it double its market share to 64%. During this same period, total company revenues nearly tripled.

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