Global Heating, Ventilation, Air Conditioning and Refrigeration Manufacturer and Distributor

Client Situation: ABA was originally retained by the company over ten years ago to develop a growth strategy for one of its business units. Since then, we have developed strategic plans for all divisions in the commercial and residential HVAC equipment and services business segments.

ABA Approach: ABA studied market dynamics, growth drivers, pricing dynamics, external influences, and conducted a series of primary market research efforts among consumers and dealers to quantify the company's growth potential across different divisions. Based on our learnings we developed short and long term growth programs and provided financial projections to demonstrate the impact of our recommendations.

Results: The company has implemented a number of our recommendations, including: expanding into new distribution channels with a differently branded product, adopting new positioning platforms, and improved segmentation and targeting of customers. The company recognizes that our efforts during the past ten years have significantly helped it achieve strong year-after -year revenue and financial growth.

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