Global Charitable Organization: Business Unit Strategy

Client Situation: The client has experienced minimal growth within one of its business units. ABA was retained to identify opportunities and actionable recommendations to help the client achieve substantial revenue growth.

ABA Approach: ABA conducted a thorough situation analysis to understand current market environment, internal capabilities, and growth opportunities. To validate market preferences and potential growth opportunities, a field survey was launched. Based on the potential impact and the organization’s ability to achieve successful implementation, ABA provided six growth recommendations across major business areas: research and development, marketing and sales, and fulfillment.

Results: The company is focusing on the implementation of ABA’s recommendations in the marketing and sales area, and investing in the appropriate resources. In the meantime, ABA is providing local sales strategies for the organization's regional branches.

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