Aerospace and Defense Contractor

Client Situation: As part of an overall repositioning strategy, the client wished to conduct an agency review to determine whether it would benefit from a change in agency partner.

ABA Approach: We executed our proprietary six-step review process and evaluated a number of leading agencies before helping the client select a new agency partner. We also negotiated the compensation agreement with the new agency on behalf of the client, and continue to review the agency's performance and compensation structure on a semi-annual basis to ensure the client receives the best service for a competitive fee.

Results: The review resulted in the selection of a new agency partner, who is better suited to support the client's long term marketing strategy. The new compensation agreement has provided a significant reduction in agency fees. Our ongoing agency-monitoring efforts ensure the client-agency relationship continues as effectively and efficiently as possible.

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