Regional Bank

Client Situation: As the result of aggressive regional expansion, the client wished to conduct an agency review to determine whether it would benefit from a change in agency partner.

ABA Approach: We executed our proprietary six-step review process and evaluated a number of leading agencies before helping the client select a new agency partner. We also negotiated the compensation agreement with the new agency on behalf of the client.

Results: The review resulted in the selection of a new agency partner, who is better suited to support the client's long term marketing strategy. The new compensation agreement has provided a significant reduction in agency fees.

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