Major U.S. automotive manufacturer

Client Situation: The client had a number of agencies supporting different brands and business units, each with a unique compensation arrangement. ABA was retained to assess one of the agency relationships and prevailing compensation structure to enable benchmarking of all the client's agency relationships.

ABA Approach: ABA conducted a thorough review of the identified relationship and analyzed the prevailing compensation structure. Our analysis identified the primary cost drivers and compared key rates with industry benchmark figures.

Results: Our analysis offered the client a sound perspective on its relationship and provided the key benchmark data to evaluate all agencies supporting its multi-billion advertising budget.

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