Pharmaceutical manufacturer and distributor

Client Situation: The client had a number of media agencies supporting different business units. ABA was retained to determine how to best consolidate the domestic media spend with a single agency, thereby reducing overall agency fees and simplifying the administration.

ABA Approach: ABA developed a thorough baseline understanding of the client's needs to determine the potential consolidation scenarios. We next reviewed the capabilities of candidate media agencies and executed our proprietary six-step review process to select the right agency for the company.

Results: By consolidating the number of media agencies supporting the client in different areas we have been able to realize stronger account management service and simplify the administration.

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