International manufacturer and distributor of premium in-home massage chairs

Client Situation: The company wanted to bring its line of strong-selling premium products into the U.S. and retained ABA to determine the viability of the market, develop a distribution strategy, and the necessary roll-out plans to penetrate the market.

ABA Approach: ABA conducted a thorough analysis of the market to validate and quantify the potential demand for the company's product. We subsequently reviewed a number of retail models and recommended a distribution strategy based on "experience" stores. We further conducted primary research to help the company develop an appropriate brand name for the U.S. market and evaluated a number of consumer financing alternatives. Finally, we developed a detailed implementation to help the company staff and ramp-up its U.S. organization.

Results: The company has adopted our recommendations and followed our implementation plan for the U.S. organization, brand name, and retail store. Its products have been successfully introduced and continue to gain share.

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